Monday, November 23, 2009

Keeping Faith with the Ancients

Normally I react to advertising and branding in a negative manner, punishing products that put forward ads I dislike rather than rewarding those that amuse me. Normally. In this case I am undeniably amused by the branding and have rewarded it by adopting this as my default bread…
http://www.dempsters.ca/WhatsNew.html

As early as 6,000 B.C. ancient civilizations recognized the nutritional value of whole grains and cultivated various grains that became staples in their diets. Today Dempster’s introduces a new bread variety made with a blend of a four ancient seeds and grains: Spelt, Kamut, Quinoa & Amaranth.

Ancient grains have unique & exotic flavours, distinct textures and are rich in minerals, vitamins, antioxidants, fibre and complex carbohydrates. These grains originated all over the world. Spelt is the oldest grain in Europe dating back to 6,000 B.C. Quinoa has been grown for over 5,000 years in the Andes Mountains and Amaranth has a long and interesting history in Mexico where the Mayans & Incans have been harvesting it for thousands of years. On the other hand, Ancient Egyptian farmers cultivated Kamut. All this knowledge and wisdom has been combined to bake a delicious loaf of bread bringing all the nutritious value of ancient grains to you and your family.


That’s right, I am fueled by the ancient power of Spelt, Quinoa, Amaranth and Kamut. And who knows, if Dempsters rings up and assures me that sacrificing a squirrel or two would ensure a mild winter and next years harvest I might just finish my sandwich and get to work doing the bidding of the Ancients. My only question is what grain was favoured by the denizens of R’lyeth?

4 comments:

  1. Ground up fish meal would be my guess...
    Very cool find. A few friend have been talking about 'original grain' by which I think they meant Kamut. Good to see you have it in a commericially available product. How does it compare in price to regular bread?

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  2. Cost wise, its at the high end of normal. So not in the gourmet end of the scale, but more than your basic family loaf.

    Personally, and amusement aside, I see this as voting with my wallet for biodiversity in commercial agriculture.

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  3. Good point, good plan. And sounds like a reasonable price range. Hurrah. I want it here...

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